In the past few years, many American Baby Boomers (1946-1964) have begun to retire. As this generation retires, they begin to spend less and less. Meanwhile, Generation X(1965 -1980) has become more financially powerful than ever. As a result, Gen X now holds the buying power in America. This financial shift has not gone unnoticed by marketers.  Gen X Buying Power What generation is after Boomers?...

Getting the hang of your marketing strategy yet? There are few fields in business that move faster, demand more or are more rewarding. Nail your consistency in advertising, and growth is sure to follow. Brand strategy, though? That’s a much bigger, broader, and ultimately more rewarding ball game. Big picture thinking and broader strokes – while also...

Currently, the automotive industry faces a situation of high demand and low inventory at dealerships. Americans are buying cars faster than vehicles can be made or resold in showrooms across the country. New and used car sales are soaring due to two factors: automakers are under pressure to increase production due to a shortage of...