In the past few years, many American Baby Boomers (1946-1964) have begun to retire. As this generation retires, they begin to spend less and less. Meanwhile, Generation X(1965 -1980) has become more financially powerful than ever. As a result, Gen X now holds the buying power in America. This financial shift has not gone unnoticed by marketers. Gen X Buying Power What generation is after Boomers?…
Read MoreGetting the hang of your marketing strategy yet? There are few fields in business that move faster, demand more or are more rewarding. Nail your consistency in advertising, and growth is sure to follow. Brand strategy, though? That’s a much bigger, broader, and ultimately more rewarding ball game. Big picture thinking and broader strokes – while also…
Read MoreCurrently, the automotive industry faces a situation of high demand and low inventory at dealerships. Americans are buying cars faster than vehicles can be made or resold in showrooms across the country. New and used car sales are soaring due to two factors: automakers are under pressure to increase production due to a shortage of…
Read MoreThere are a wide range of marketing strategies that can be leveraged into digital marketing campaigns, including sophisticated ways to target wide or small audiences, as long as it makes sense for the particular business. A specific kind of marketing strategy with exceptional targeting capabilities that can be implemented is programmatic advertising. Programmatic advertising is…
Read MoreAt this point in time, it is evident social media is an important aspect of any business’s marketing plan. With continuous updates to popular platforms, it’s important to not only include social media, but stay up to date on the changing trends and features as well. One of the newer additions to certain platforms is…
Read MoreOmnichannel marketing is a method of promoting products and services across all channels, devices and platforms. Thanks to today’s technological advances, there are more options than ever for omnichannel marketing methods and for brands to stay in the eye sight of the consumer. For example, instead of only offering customer support on a brand’s website…
Read MoreMuch like TV, there is an endless selection for entertainment in the audio realm including Spotify, online radio, podcasts, iHeart Radio, and much more. Radio was one of the first traditional advertising channels to surface in the advertising world dating back to 1922. Since then, consuming audio content has drastically changed in the past 99…
Read MoreStaying competitive is a top concern for most business owners. There are currently over 700,000 construction companies operating in the United States. If you want to remain competitive, embracing social media marketing for your construction company is imperative. Some construction business owners mistakenly think that social media platforms are used by people outside of their…
Read MoreSnapchat is a relatively new social media platform. Yet, it still has managed to see significant growth within the past few years. As of 2021, Snapchat has almost 300 million daily active users. Almost half of internet users age 13 to 24 use Snapchat. Even though the platform’s user base is relatively young and the…
Read MoreThe digital age is growing fast and furiously. Traditional TV is still around but the truth is, this form of entertainment is rapidly falling to the wayside. It’s difficult to say how much longer regular cable TV services and things like satellite dishes will continue to be mainstream providers of entertainment but times are certainly…
Read More