Staying competitive is a top concern for most business owners. There are currently over 700,000 construction companies operating in the United States. If you want to remain competitive, embracing social media marketing for your construction company is imperative.
Some construction business owners mistakenly think that social media platforms are used by people outside of their target demographic. While there are tons of picture-sharing moms and clothing companies selling products on popular platforms like Twitter and Facebook, there are also many people looking for help with home improvement projects.
Are you trying to promote your construction company on social media? If so, check out the helpful tips below.
Post Photos of Past and Present Projects
Social media users interested in hiring a construction company want to see plenty of examples of their work. One of the best ways to showcase your work is by providing your social media followers with pictures of past and present projects. If your company handles lots of home remodeling projects, showing every stage of this process is important.
Taking pictures of a home before your company touches it, then after you are done, is a great way to highlight your knowledge of construction. You also need to think about making videos during a remodeling project to give social media followers a peek behind the curtain. This behind-the-scenes footage will help to humanize your business and will keep your social media followers engaged.
Highlight Industry Awards and Accolades
One of the main goals you should have when marketing your construction company on social media is establishing trust with potential customers. Before contacting your business for help with a construction project, a consumer will do extensive research to find out more about your experience and track record. If you want to highlight how great your construction company is on social media, posting about industry awards and accolades you have received is a wise move.
Positive customer reviews are one of the main accolades you need to highlight on your social media profiles. These reviews are a great way to prove how well your company has performed in the past. By routinely posting these positive reviews, you can attract attention from potential customers and win them over.
Provide Your Followers with Great Video Content
If you speak with a knowledgeable marketing professional, one of the main things they will suggest to grow your online following is to produce great video content. Providing your audience with how-to videos can help you attract more attention to your brand.
Making videos about how to handle common home improvement projects like fixing broken pieces of trim or hanging pictures is a good idea. If these videos are helpful and entertaining, your social media followers will share them. The more shares your videos get, the easier it will be to grow your customer base.
Promote Your Blog Content
A well-designed website is a vital component of your online presence. Creating industry-specific blog content on your website is a great way to increase organic traffic. Promoting your new blog content on your social media profiles is important.
By posting a link to these blogs and a short description of the information they contain, you can capture the attention of your social media followers. If the blog content is interesting, your social media followers will share the link on their profiles.
It’s Time To Take Action!
There is no denying how beneficial a social media presence can be for your construction company. If you need help with your social media marketing efforts, it’s time to contact Follow The Eyes. Our team of social media experts and graphic designers can help you grow your social media presence.