Omnichannel marketing is a method of promoting products and services across all channels, devices and platforms. Thanks to today’s technological advances, there are more options than ever for omnichannel marketing methods and for brands to stay in the eye sight of the consumer. For example, instead of only offering customer support on a brand’s website or call center, with an omnichannel approach a company could offer support through email, Facebook Messenger, live chat, etc. Ensuring brands reach their customers where they are shopping with relevancy and efficiency.
It is wise for businesses to take advantage of omnichannel marketing so they can be in front of the consumer, always reminding them of their brand presence. To understand what channels would work best for the company, it is important to understand the brand’s target audience, their behaviors and what mediums they would typically use for purchasing. Using the customers’ perspectives and interests is what optimizes the consistency of the company’s marketing messages on their omnichannel platforms. For example, targeting users with certain interests on Instagram and Facebook then mirroring that data in Connected TV or display has the potential to create valuable marketing that appeals to specific consumers. The whole goal is for the consumer to have the best experience possible to get them to convert to your marketing goal. With the right reporting tools, data, analytics, and ad placements, the goal of omnichannel marketing can become an easy reality.
Benefits of Omnichannel Marketing
Businesses should always consider implementing omnichannel marketing into their strategy because of the advantages it can provide for their brand. Major benefits of omnichannel marketing include a greater brand awareness, a higher retention rate, increased profits and boosted customer satisfaction. Statistics have shown that companies with strong omnichannel strategies retain on average 89% of their customers, compared to a 33% retention rate for companies with weak omnichannel strategies or who still implement a single channel strategy. Omnichannel marketing is designed to satisfy the consumer by offering different channel options to view your message such as social media, connected tv, search engine marketing, and more. In addition, by offering a consistent customer experience, having a uniform brand vision, personalized messaging and content based on past customer experiences, consumers are always at the center point of the omnichannel strategy, which is yet another holistic way of satisfying the customer.
Omnichannel marketing may seem intimidating to some, however, a business should never have the outlook or attitude of ‘this is how we’ve always done things’ as a reason to not change their strategies. Stepping into the uncomfortable is the only way a business will ever be able to continue to grow. If a company is currently only utilizing one channel, especially an outdated one, to market their business, it’s time for them to step out and find new avenues to grow and nourish their brand. A few other tips when creating an omnichannel strategy is to map the entire customer journey, focus on increasing personalized services, and incorporate interactive technology into each channel.
Not Sure How To Start Your Omnichannel Marketing Plan?
Considering hiring a marketing agency may be beneficial for a company who is not comfortable or doesn’t quite have the knowledge of how to go about an omnichannel marketing approach. At Follow the Eyes Florida, we can assist in providing a cohesive, one-stop-shop for all marketing needs. Specifically when assisting in creating an omnichannel marketing strategy, we can provide valuable solutions for brand development, content creation, web development, Connected TV, SEM, social media presence, and so much more. With our targeting and reporting platforms, we’ll easily be able to tell what audience segments should be focused on and efficiently service them by creating effective ads that will reach new customer segments and increase sales.